Why everybody is pissed at Facebook.Brands have worked hard to build up their Facebook following. However over the last year, the amount of users that see any given post from a brand has dropped by 50%, but don’t worry, Facebook allows you to sponsor (pay Facebook money) a post, to increase the number of users that actually see your post. This may be one of the biggest bait and switch campaigns of all time causing outrage across the web. My favorites are Eat24’s breakup letter and this smart video. Is Facebook still a relevant tool to connect with your audience if you have to pay to play?
Weekend Briefing No. 9
Weekend Briefing No. 9
Weekend Briefing No. 9
Why everybody is pissed at Facebook.Brands have worked hard to build up their Facebook following. However over the last year, the amount of users that see any given post from a brand has dropped by 50%, but don’t worry, Facebook allows you to sponsor (pay Facebook money) a post, to increase the number of users that actually see your post. This may be one of the biggest bait and switch campaigns of all time causing outrage across the web. My favorites are Eat24’s breakup letter and this smart video. Is Facebook still a relevant tool to connect with your audience if you have to pay to play?